It will be recalled that “World Without Waste” initiative was launched in January 2018,which was to collect and recycle the equivalent of every bottle or can it sells globally by 2030.
According to the company, a key milestone in this effort is the redesign of Coca-Cola Nigeria’s premium Eva water bottle. The new, lighter design reduces the amount of plastic used, cutting down potential landfill waste and the demand for virgin plastic. This ‘lightweighting’ approach is a significant step towards reducing Coca-Cola’s carbon footprint and fostering a circular economy where resources are reused efficiently.
Nwamaka Onyemelukwe, Senior Director of Public Affairs, Communication, & Sustainability at Coca-Cola Nigeria, highlighted the initiative’s importance: “Less plastic does not mean less quality. The light weighting of our bottles is an essential stride towards minimizing our packaging’s plastic content, reducing landfill waste, and crafting a more sustainable planet and hopeful future.”
“This initiative has already led to a reduction of 3,000 tons of virgin plastic annually, setting an example for other companies to follow. Coca-Cola’s goal is for every package to have a life beyond its initial use, contributing to a healthier, greener planet for future generations,” she said.
In addition to its own efforts, Coca-Cola collaborates with collection and recycling value chain players, industry partners, NGOs, and governments to advance its vision of a World Without Waste more quickly and effectively.
The Coca-Cola Company (NYSE: KO) operates in more than 200 countries and territories, offering a wide range of beverage brands. The company’s mission is to refresh the world and make a difference, with a focus on sustainability, reducing sugar in its drinks, and innovating new products. Together with its bottling partners, Coca-Cola employs over 700,000 people, contributing to local economies worldwide through various sustainability initiatives.